Major focus on customer service resources

With the announcement of a number of significant new appointments, GLP North America is providing a major boost to its customer service resources from its base in Greater Los Angeles.

Summarising the expansion reflected in these appointments, GLP director sales & marketing (Americas) Tyler Wise says: “It’s a great time of growth for us in the Americas. We are adding so many more resources that touch our customers at a very direct, personal level. To be able to grow at this level, while still maintaining the personalised attention to detail our customers are used to is something I’m very proud to be a part of.”

The arrival of Rick Potter as experience engagement manager will assist the company in connecting designers, programmers and technicians with GLP in a way that emphasises both the personal touch and attention to detail.

Previously based in Hawaii, Potter has an extensive background in programming and design, having served as local master electrician for tours such as Bruno Mars, Katy Perry, Sting, Gwen Stefani and Eagles, as well as many corporate events. In an experiential capacity, he worked on the Beyond Van Gogh and Beyond Monet immersive experiences, and was key rigger for American Idol.

Speaking of the new role, he says: “Embarking on this new journey with GLP fills me with excitement and anticipation. I am eager to contribute my skills and learn from the innovative minds around me. This isn’t just a job for me – it’s shaping a future filled with design creativity and achievements. I look forward to being part of the GLP family and making a meaningful impact.”

He is joined by Jake Rhodes, who joins GLP as central regional sales manager, responsible for a territory extending from the Mississippi River to the Rocky Mountains. Bringing a pedigree in technical sales, with a strong architectural understanding, he says: “I am always excited to be engaging clients with intelligent lighting and expanding my wings into the touring production world.”

GLP North America also has a new finance and human resources manager: Tess Bautista. She brings more than 20 years’ experience, most recently at NBC Universal, where she was senior financial analyst.

Bautista’s role will be to oversee the accounting department and handle reporting, finance and HR for the GLP Americas teams, reporting to director of operations AnnaLise Laundrup. Welcoming Bautista to the company, Laundrup says: “We are thrilled to have her join the GLP team. She will add a level of attention to detail that will bring efficiency and help anticipate customers’ needs.”

Finally, GLP North America has confirmed a promotion, with Anthony Giron moving up to technical service manager, having previously served five years as GLP’s service technician.

His new role encompasses oversight of technical support, technical services, and quality control.

Director of technical services Carl Wake has this to say: “Anthony’s a solid worker with a great knowledge of product, and I’m very much looking forward to his growth as technical service manager, where he will have the opportunity to engage with customers directly.”

Speaking specifically about how the customer experience will be impacted at every level by these individual appointments, Tyler Wise summarises: “Rick Potter brings a new level of customer engagement that has yet to be experienced. Jake’s energy and skillset will help ensure customers have access to the sales support they need in the most effective way possible. Anthony adds another level of technical support to expand the strong foundation established by Carl, and Tess will help us keep everything in line to be able to ensure the exceptional German Light Products level of customer service that our customers have come to expect.”

Rick Potter can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or
(+1) 513.578.3447.

Jake Rhodes can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or
(+1) 562.541.4100.

Tess Bautista can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or
(+1) 818.767.8899.

Anthony Giron can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or
(+1) 818.767.8899.