GLP has appointed Paris-based MiD (Musique Industrie Développement, mid.audio) as its new French distributor
– coinciding perfectly with the latest edition of the GLP-sponsored Showlight lighting networking show being held in Dijon (19–22 May 2025).
With a dedicated Artbox showroom located at the Parc de l'Évènement in Longjumeau (south of Paris), MiD operates throughout the country, carrying more than 36 AV brands in its catalogue. Historically strong in pro-audio, it is now starting to develop its lighting brands. MiD sales director Julien Seillier says GLP is central to this mission, in the event, concert touring and architectural segments.
He says that GLP recognised MiD’s flexibility, energy and above all a desire to develop the lighting market and propel this brand to the forefront: “I come from a rental background, having spent several years at AED Group. I am very familiar with the service and event market, and I have always been a fan of GLP.”
He emphasises the brand’s perfect fit within the company’s distribution portfolio. “GLP is the flagship of our lighting division,” he confirms. “The range of products offered allows us to meet the needs of all our integrators and service providers. Drawing a parallel with audio, we consider GLP to be a premium brand, like [high-end speaker manufacturer] VOID.”
MiD is already ramping up its infrastructure to cater for this latest arrival, with showroom, roadshows, trade show participation, dedicated hiring and training all in the pipeline. It has also been recruiting an experienced brand manager, who will be responsible for promoting the GLP brand through demos and technical advice, to customers, prospects, and influencers such as lighting designers, set designers, and art directors.
Mindful that GLP has not been represented in the country for some time, Julien Seillier says: “Our goal now is to get GLP to where it should be: among the top three in France. The brand has a solid reputation among service providers and lighting designers and is noted for being a pioneer. For instance, the X4 Bar range and the JDC are references that often come up in conversation.”
He also noted GLP's strength in maintaining continuity of its ranges, with renewal at reasonable intervals: “This will help encourage customers even further about their investments in GLP fleets.”
The new distribution arrangement is effective from mid-May and MiD confirms it is already working on several projects. “The entire MiD Team is extremely motivated by this incredible brand,” says Julien Seillier in conclusion.
“We are excited to welcome MiD as our exclusive distribution partner in France,” comments Stefan Wagner, sales director EMEA for GLP. “At GLP, we value more than just business – we believe in family, we build partnerships that feel like friendships, and we’re always looking toward the future. MiD shares these values, which makes them the perfect fit for our team.”
